PS- Must be local..in the Los Angeles area.

Many thanks..

WeWe Team

Some of the items in the kids department are also going to be gone for good; we have very limited inventory left, so get busy. Have fun looking around.

Happy shopping!

WeWe Team

The pretty and fun ankara fabrics and adire (tie dye) carefully selected, designed by Creative Director, Folake Kuye Huntoon. “It’s all about the kids having fun and being free spirited. Their clothes should always compliment their feelings”, she said.

We’ll keep you updated every step of the way until we launch the Ijinle collection in a few weeks. We are currently in Production, well, finalizing the patterns, so stay tuned, Lovers!

Cheers,

WeWe Team

Her comment was discussing certain individuals and how they are the “pioneers of fashion styling in Nigeria. They get the top jobs and are quite busy working and not commenting on blogs and giving interviews.” The last sentence got my attention.

Does commenting on blogs, granting internet interviews, blogging, connecting with fans, and networking on FB or other social networking sites conclude that you are jobless? No. Not unless you are abusing it and surfing the net at a corporate job when you need to be working.

But if you had asked me this several months ago, I would have said yes. I remember when WeWe started, Greg, being the social and interactive media guru, used to encourage me to blog and comment on other fashion / arts / entertainment blogs. We used to go back and forth and I’d say, “Baby, I have a lot of work to do…and commenting on blogs or writing articles certainly isn’t part of it.”

His response was always, “You know hon, there might not be anything more important for you to do.” But still, he let me figure it out myself.

Well, let’s take a second to talk about the recession and how it has affected majority of the companies in our industry. Many of the big name fashion brands, magazines, newspapers, agencies are closing shop. Some magazines are going entirely viral. Paperless. And some stores are closing down to operate online stores only. People are turning more and more to online shopping to avoid the skyrocketed gas prices, limited parking spaces at malls, lines or whatever reasons you may have. In fact, these days, you can find better deals online than at stores.

A majority of us turn to the internet to get our daily scoop on what’s going on in our industry. It’s convenient. It’s readily available and we don’t need to pay for anything. I seriously don’t remember the last time I went to a newsstand (which carries the added benefit of reduced clutter, as I’m not constantly collecting books and magazines).

The truth of the matter is that the internet is taking over. Face it. Celebrities are blogging, fashion designers are blogging, Fashion magazines are blogging, Department stores are blogging. Everyone is in on it. Whether these folks are individually writing their blogs is a totally different argument, but this is how most connect with fans, readers, market products and turn ideas into sales. Most relying on internet advertising.

And as far as celebs, fashion designers, stylists or anyone in that industry goes, your fans want to hear from you. They really do. Celebs like Kanye West, Pete Wentz, Lindsay Lohan, Rachel Zoe, and Ashlee Simpson (to name a few) all turn to their blogs to either set the record straight on a rumor, express themselves, or to let fans in on what’s going on in their lives and work.

I didn’t understand it until I started working for myself. People are curious and they want to connect with you. Can you blame them? You extend your services, they buy your products, they want to find out more. They are spending their money, and letting them in a bit helps them feel more comfortable and connected. You are selling something, whether you are an actor, artist, designer, agency, etc. It comes with the territory.

Of course there is a fine line, and you have to know when to draw it.

Yes, you are entitled to privacy, and this is where it gets tricky. You become your own PR, your own manager and you choose what you want to share, and what should be kept to you and your family.

I can’t stress it enough, the amount of connections and exposure I have made since taking to the internet. It is essential to one’s business. You have to create time to connect with your clients, fans and colleagues. Block a certain number of hours during the day to devote. Because I have a packed schedule during the day, I set my alarm to wake me up in the middle of the night to respond to emails, blog, etc.

But the good thing about blogging is that you can write up several posts in one sitting and schedule them to post on certain days / time, so it doesn’t need to be a big time hog.

Did I also mention that some people get paid to this? Blog? As in this is their main source of income…

There’s also the crack-berry that we are all addicted to. Everyone seems to have one these days. They come in handy. I remember reading an article about President-elect Obama’s addiction to his CrackBerry and how he may be saying goodbye to his constant companion. I won’t dive into the artcle, but that just made me realize how viral our world has become.

So, dear readers, no, it’s not a waste of time connecting on the internet. If anything, it’s the opposite. It helps your business and there are so many things to learn from others in your field. The internet is filled with ridiculous resources…right there at the tip of your fingers. If you are a business owner, invloved in the fashion/arts/health/beauty/media/advertising industry, make the internet your companion. If you work in Corporate, you may not want to spend working hours on the net - I have seen people get fired over this.

One of my favorite bloggers, Heather B. Armstrong of http://www.dooce.com is a perfect example. She is a brilliant writer. Well, a few years ago, she got fired from her 9 to 5 job for not only blogging, but blogging about co-workers. Granted, she came out on top as she now does what she loves to do best. Write for a living! She’s so successful she makes enough money to support her entire family. Yes, her husband quit his day job, and they both comfortably work from home. If you’re familiar with Alexa rankings (Alexa has a great little Firefox extension called Sparky, that shows you rankings for the websites you’re viewing), her website is ranked really high up there. She commands somewhere in the range of 100-150k unique visitors to her site monthly.

She is obviously a one in a hundred success, but take her lead and dive in with both feet. There’s a wider audience for you just waiting to be discovered…you just need to go raise your flag and let them know that you’ve joined the game.

Good luck!

We are happy to announce that we are one of the designers for this event. The “Hollywood Shop Til’ Your Drop - Kids Rock!” is going down. Come see our runway fashion show, and stop by at our booth. Party with the celebs - See the MTV, VH1 & TLC Ads/Commericals.

This is your chance to get the hottest kids fashion at wholesale prices! Did you hear that? Wholesale! Yup, so come out on July 19th from 11 am till 3 pm at the Ritual Restaurant; 1743 North Cahuenga Blvd, Hollywood, CA 90028. You will be receiving a detailed invitation soon, but till then, mark your calendars.

You can also visit www.hollywoodshoptilyoudrop.com for more details.

One luv,

WeWe Clothing.

Many thanks for coming out to support us. It was such a tremendous success! We had so much fun and partied it up all night we’ll have the pictures up on our facebook and flickr page, so be on the look out.

Thank you to Phoebe Price and D.J Irene - that was quite random, but we enjoyed your company and generosity. To the Hollywood reporters, stylists, photogs and other designers, thank you for your support and writing about us. We can’t thank you enough.

To aLine media, your team is just impressive. Thanks for letting loose and partying hard can’t wait for you to see the pictures.

To The Standard, thanks for the venue, cocktails, and the food. It was awesome. The atmosphere was perfect and eclectic - just like WeWe. What a pair! We’ll definitely come back for future events.

Finally, to our friends and family, you are the best! You stayed till the very last hour - lol.

Such a great evening, people.

Stay lovely,

WeWe Clothing

So, guess what? Our launch party is tonight - the purple lounge at the standard. So excited! I can’t wait to meet new faces, old faces and be around supporters in general. I am a little nervous too. I have to give a speech and I am not totally prepared to do so. Not prepared at all. I have decided that I will just wait to the hour and freestyle. Good idea, huh? Right!

Alright, looking forward to seeing you all. Please, please, please walk up and say hi. Introduce yourself. Let me know what you think…

Lot of love

Folake Kuye

See you on facebook - just type in “wewe clothing.”

luv,

f

We can’t wait to see you all in our store, and we’ll have more news very shortly about the WeWe Clothing launch party.